Liza de Beer is a dedicated and tech-savvy marketing professional who possesses a deep passion for empowering brands to harness the potential of content and digital integration, resulting in heightened engagement, lead generation, and enriched relationships.
Throughout the past decade, Liza has held pivotal roles in overseeing the digital marketing divisions of two rapidly expanding technology companies. With a hands-on approach and the collaboration of external agencies, she has masterminded the development and execution of digital marketing strategies that stand as the cornerstone of these businesses’ lead generation efforts.
Despite operating with a lean team, Liza’s expertise in automation has enabled her to streamline a multitude of marketing processes. Her adeptness in crafting over 200 workflows, ranging from simple to intricate, has established an unwaveringly active marketing strategy that consistently drives results for her company.
Core Engineering Skills
- Hubspot/ActiveCampaign/Skynamo (CRM)
- Wordpress/Webflow/Rhino (CMS)
- Hootsuite/Hubspot (Social Posting)
- Google Adwords (SEM)
- Google Analytics
- Meltwater (Social Listening)
- Marketing Strategy
- Digital Marketing
- Content Marketing