CEO Letter

1. Hybrid-cloud and multi-cloud dominance: Single-cloud approaches are potentially risky and costly in the long term. Going all in on a single cloud ties you into a commercial relationship where the supplier holds enormous leverage. This approach often leads to the thought process, 'Well, we are already all-in on this one cloud provider, why don't we just lock in and start using the proprietary technology offerings and specific managed services they provide?' I understand this mentality; it's simply easier. The problem is as a customer, you find yourself with little or no leverage to negotiate from. You can't move; migration isn't something you've planned for. You have assumed everything will be fine and the relationship will never sour. From my experience, this is short-term thinking. As technologists, we need to plan for the worst-case scenario. Hybrid and Multi-Cloud emerge as solutions that prepare customers for such scenarios: Prepared to migrate. Prepared to hold a supplier accountable, prepared to demand better service, and prepared to negotiate the terms of your contracts from a much stronger position.

Embracing a hybrid or multi-cloud approach will be crucial for agility, better relationships with vendors, and cost optimisation. As reported in a 2024 cloud computing trends article by Forbes, 'The number of large organisations with a multi-cloud strategy is predicted to rise from 76% to 85% during 2024.' By combining the strengths of different cloud platforms and on-premises resources, businesses can achieve the best of both worlds.

2. Security takes centre stage: As our reliance on cloud services grows, so does the need for robust cybersecurity measures. The recent incident where a finance worker paid out $25 million after video call with deepfake chief financial officer, serves as a stark reminder of the evolving threat landscape. In 2024, we'll see a rise in zero-trust security models, data encryption advancements, and AI-powered threat detection solutions. Investing in proactive security measures will be essential for building trust and ensuring business continuity.

3. Outsourcing and managed infrastructure gaining ground: Managing an increasingly complex IT environment can be overwhelming, especially for small-to-medium-sized businesses, or growing startups for that matter. Outsourcing specific tasks or opting for managed infrastructure services can alleviate this burden. According to Radix, 75% of business executives claim they want to outsource IT services, particularly cybersecurity, software and app development, and IT infrastructure services. This is no surprise given that the IT outsourcing market is predicted to be valued at $682.3 billion by 2027. By partnering with trusted providers, businesses can free up internal resources and focus on core competencies.

4. Cloud-native application development flourishes: Building applications specifically for the cloud environment will become the norm. Cloud-native architecture offers agility, scalability, and resilience, making it ideal for the modern, dynamic business landscape. As noted in a Gartner article, 'By 2025, 95% of new applications will be developed using cloud-native technologies.' Embracing this approach will enable businesses to innovate faster and respond to market changes more effectively.

5. AI Infuses the Cloud: Artificial intelligence is being seamlessly integrated into cloud services, transforming everything from security to resource management. Companies like Google, AWS and Microsoft are spearheading this integration, unlocking new levels of automation and optimisation. AI-powered clouds are poised to become the norm, not the exception and this is why Deimos has partnered with these key players.

The trends above are just a few of the many trends shaping the cloud's future. At Deimos, we're constantly adapting and innovating to stay ahead of the curve, ensuring our clients are well-positioned to exploit these opportunities (you can read more about our latest Google Infrastructure Specialisation accreditation here). If you're looking to navigate the ever-evolving cloud landscape, let Deimos be your guide. We'll help you decode the future and unlock the full potential of the cloud based on your unique business requirements.

Stay tuned for further insights!

Andrew Mori,

Deimos CEO

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